Want to maximize your redemption rate on Forkfly’s mobile offer platform? Here are some recommendations and guidelines from the Forkfly editorial team for creating successful offers.
Make an offer based on value. Experience tells us that compelling offers drive the most traffic, so we recommend not just giving a flat 10% off. Rather, use offers that open eyes while potentially reducing cost per acquisition.
- Two-for-one entree
- Massage extended 20 minutes with purchase of 1 hour massage
- Free session with purchase of 3 or more classes
- Register your kids early for Summer Camp and receive a 15% discount
Create unique offers for Forkfly customers as they want to feel as though they’re taking part in an exclusive club. They are a loyal bunch – reward them and they’ll reward you through more more frequent visits by bringing their friends and by spreading your brand across their personal social network account.
- Don’t wait in line – flash this Forkfly mobile coupon and get seated immediately and receive a 20% discount on your order
- All Forkfly customers get a 4 oz. skin cream gift with purchase of haircut and styling
- Come hear Mrs. Smith from Spatial Vineyards speak – All Forkfly customers receive 15% off purchase of 2010 Pinot Noir or comparable product
Be real-time based. With Forkfly you now have a marketing tool to take immediate action. Whether it’s a slow day, night or you have last minute cancellations.
- Beautiful night – get seated on our patio and recieve 20% off on select entrees
- Good vibes – Happy Hour gets extended until mid-night – all drinks half-price tonight
- Looking for a local vacation? – spend the weekend downtown at our hotel and get complimentary tickets to a river cruise
- We have a few openings for Sunday morning pilates class – register now and get 15% discount on performance wear
Always have multiple offers running at once. You never know what type of customer will want your products or services. By having a wide range of offers you maximize your chance of appealing to a wider audience.
- Ongoing % off/discount offers to help repeat business
- One-time only offers to drive immediate traffic
- Buy-one, get-one free
- Complimentary consultation
Get social. Make sure to repost your offers on Twitter, Facebook and blogs.
- Some people will check Forkfly regularly others not so much – maximize your reach by syndicating your offers (especially when you update them)
- Never underestimate the power of sharing – some customers may not be interested in your current deal, but they may be socially connected with others who may be and will pass it on
Think outside the box – if you personally would respond to an offer – no matter what it is – then try it out on Forkfly. You can always restrict the timing. Be creative. Be true to your brand. Be innovative.
