The Spokesman-Review: A ForkFly Success Story

January 17, 2012

The Spokesman-Review – Spokane, Wash.
ForkFly Launch: November 21, 2011

Spokane/Coeur d’Alene Population: 253,053
Spokane County Population: 462,677
Daily print circulation: 69,748
Sunday print circulation: 89,752
Web Views: 4.3 million/month

 

In less than two months since launching, The Spokesman-Review has 80 merchants, 175 active deals, 2,033 consumer sign-ups, and their impressions are already over 1.1 million.

We recently asked Dan Fritts, Integrated Sales Manager at The Spokesman-Review, if he would be willing to talk a little about the success they have had with ForkFly and offer some tips to other Media Partners. He was happy to oblige!

 

“Hello All -

We had the following sales incentive for ForkFly sales made by the 12/5/11 launch date, signed contracts in hand:

· Sell at least five, get $15 per merchant
· Sell ten or more, get $30 per merchant

This was the carrot… The stick was each AE had a goal to sell at least five by the launch date and at least ten by year end 2011. If you did not make the five deadline you received a verbal counseling coupled with a fun (seriously) role play with me and another sales manager, ensuring your presentation was up to speed to close more sales. If you did not make the year-end goal of ten, you received a Written Warning.

Regarding motivation and how this fits in the big scheme of things, here are the key things we did and/or do, or discuss:

  • ForkFly “Brand Champions.” For us this meant two sales managers teaming on this project. For partners that might have just one sales manager, we think it’s critical that someone become the “brand champion,” if you will. Someone has to be focused on ForkFly even with the other duties you may have.
  • Consistently educating the sales team and keeping ForkFly front and center on a regular weekly basis.
  • Role Playing. We had our Account Executives present to us and we provided feedback with a focus on keeping the presentations simple and time efficient.
  • In regards to Sales presentations, we have had our Account Executives focused on a four step process: First, begin illustrating ForkFly from a consumer standpoint via their phone; Second, from a merchant standpoint showing the ease of setting up coupons and profiles via a handout; Third, they discuss our marketing promotions; and Fourth, discussing the pricing along with the sales close.
  • We used a really big white board to track individual sales and the total sales goal of hitting at least 40 merchants by our launch date.
  • We understood that in order to generate consumer interest, a critical factor once we had the merchants, we needed to populate ForkFly with as many merchants as possible by launch date and the end of the year. (In essence, the first several months.) We felt it was critical that we did not place ourselves in a situation four or five months down the road, trying to sell the platform to merchants while only having a few others on board, or we would be dead in the water. Thus, why we were very aggressive on the pricing, only charging an “Intro Rate” of $75 per month. (Regular price was double).
  • Membership has its privileges: Being an “early adopter” and growing with us had/has significant advantages for merchants. One, you get a special “Intro Rate,” and two, if you re-up prior to your current commitment expiring, you can upgrade using the “Intro Rates.”
  • As a bonus to our “early adopters” we are giving them two additional Deals Co-op ads and a tile ad on our dining and entertainment site www.spokane7.com through the end of January at no charge. Read: FREE.
  • Each of our “early adopter” new merchants received a Forkfly gift bag – another opportunity to THANK each one for joining us and being our partners in this new venture.
  • ForkFly has given us the opportunity to jump ahead of our local competitors by providing a very dynamic, mobile marketing platform that no one else has locally.
  • The ForkFly platform is better, and different, than Groupon and Living Social, for various reasons.
  • It’s a pretty simple sales premise. A lot of the presentations were sold by simply demonstrating ForkFly with a Smartphone. Sales calls made over the phone (land line only) with the video sent beforehand and demonstrating via the website have also worked. Not a lot of the multiple page sales presentations were used/necessary once an AE was proficient in selling ForkFly.
  • The level of commitment we were placing behind this launch/new product was important to many of our merchants, so making a commitment to do advertising outside our newspaper property was crucial. We began with radio in December 2011, and in January 2012 we began an aggressive bus advertising campaign.
  • We had already begun expressing and educating the sales folks on expectations for 2012 before our launch date. With a launch date goal, a year end goal and now a 2012 goal, the expectation was clear that ForkFly is here to stay; this is not the classic newspaper process of it being just today’s flavor and after the launch date we are on to something new. We’ve discussed that this truly has the potential to be really big. Be one of our CORE digital product offerings.
  • ForkFly provides a low cost marketing solution for small businesses in our local community, especially ones that have left the paper for various reasons. It also opens the door for non-traditional newspaper accounts.”

 

Q&A with Dan

Q: Did your newspaper group already have a daily deal platform on board? If so, is Forkfly a complement to that platform? Are you competing for the same advertisers?
A: We have a mobile deal site, but it was not a Daily deal site. It should be a complement. We are working on improving that since our mobile site has its own large unique audience. Not everyone goes to a deal site/uses coupons.

Q: What has the advertiser response been?
A: We launched 12/5/11 and the response from advertisers has been really positive. We had 70 merchants on board at launch date and many of them are “quality” merchants! We had already begun hearing positive results from merchants just two weeks into the launch. In general, merchants “get” this concept.

Q: Are you satisfied with the number of customers signing on?
A: Yes, the next big step is renewals on March 5, 2012 since many made an initial 3 month commitment.

Q: Do you have a separate staff to sell Forkfly?
A: We have all our reps selling this and each one has a sales goal.

Q: What has been the reception of your sales team to the product?
A: Really good/positive. They get it, too. It is a unique offering that no other local media company has. It is current technology: mobile/Geo-targeting/social sharing, yet a very simple sales premise. It is unique and better than Groupon/Living Social, which are not so positive with many merchants now.

Q: Are you bundling Forkfly with any other products?
A: Yes we are.

Q: Are you pleased with the technology?
A: The last improvement this past month (December) was nice. Based on our conversations with ForkFly, we feel confidant that they are fully behind making sure Forkfly stays relevant. With new enhancements, the consumer, merchant and the vendor experience continues to grow in value.

Q: Are you happy with your support from Forkfly?
A: We have been very pleased. We are in it together. They don’t forget about you/are on to their next client once you’ve purchased their service/product. We’re growing together to make this an awesome partnership. They welcome and want your feedback, ideas etc.

Q: Are you continuing to add merchants? If so, what is your target?
A: YES! We are working on that right now. In the big grand scheme, we will likely try and set a goal to hit 200 merchants by year end 2012. First, it’s getting a high resign rate for all the three month commitments that expire 3/5/2012, while we also push hard to increase new merchant sign-ups during this 1st quarter.

Q: In your opinion, what are the best categories to sell?
A: What consumers need on an on-going basis, so restaurants are big, shopping and services, etc. We have one furnace company that had a $500 coupon. They just sold one through ForkFly, so they have more than covered their costs.

Q: What would you do differently, or what would you advise to someone starting out?
A: Role playing helps a lot to make sure the sales presentation is dialed in properly, especially with your AE’s that are not as comfortable with digital.

ENSURE your staff understands that the merchant needs to have really good offers, and offers that are, ideally, unique to Forkfly. If the deals are not exciting few will come back and “word of mouth” will get no legs. No amount of advertising/marketing will help to overcome this.

I would recommend setting launch date six weeks after the date your staff gets their initial ForkFly sales presentation. For us, four weeks was not enough time for the sales staff to absorb the info, practice the presentation, then get out there, selling asap to try and make the launch requirement number. Even though it was a no-brainer for some advertisers, others wanted to think about it.

You’ve got to have scale here too. If you only have a few merchants it will not be a good consumer experience.

Deal Overload

September 25, 2011

We apologize… We understand you’re confused – and we know we may have played a part in that. So, we’re going to do our best to make things very clear and minimize your confusion.

If you’re a regular, run-of-the mill American consumer, your inbox is overflowing with daily deals. Groupon, Tippr, Daily Deal… the list goes on. Even Amazon is getting in on the deal train. Just recently we noticed a deal app called “Forkly.com!” Obviously it’s creating some waves.

The sheer amount of deal sites out there might be staggering, but from the customer stand point it’s not exactly a big problem to have so many outlets for amazing discounts at your cities’ hottest spots. For businesses though, the constant onslaught of calls and emails from sales reps from these various deal sites can be not only overwhelming, but down right annoying. Add to that the numerous stories of merchants run out of business by getting in with the wrong daily deal sites, and the pressure mounts.

So, who can you trust? Who do you turn to in this time of “deal overload?” Let’s look at Groupon, one of the largest deal sites out there. Groupon makes its money by taking a cut of the amount it collects for the merchant: 30 to 60%. To feature a coupon, the merchant must discount its products or services by at least 50% off the regular price. This can be a very attractive offer for people who want to save money. The deal site claims that the businesses that run a deal can do so to get people in the door, to build loyalty, etc. But in reality, the type of customer the merchant is attracting is often times one who simply wants a deal.

Let’s look at this theory a bit closer. For the most part, people who subscribe to most daily deal sites are willing to spend time every day reading e-mails that summarize the daily deals. These are people who are very interested in saving money. They’re buying because of the 50% off deal, not always because they want the product or service. The voucher will get them in the door, but are they likely to come back and pay regular price for the same goods or services in the future? Most businesses are learning the hard way that is simply not the case.

When Paul Wagner, Forkfly CEO, opened his wine bar in Portland, Oregon, he quickly became frustrated with the leading digital city guide.  Those frustrations lead him to find a better way to guide customers, and thus began Forkfly.com.

If you’re looking to build loyalty and return customers, plus reward your current, loyal customers, the Forkfly model is the only way to go. We’re not a huge business with sales reps running around wild. We work with local media partners, who sell the Forkfly app to local businesses they already know, understand, and have a relationship with. We don’t force restaurants and other businesses to mark down their services and then take a hefty portion of sales to the point that the business actually loses money.

Forkfly is a self serve platform for small businesses. Advertisers can manage offers, social media, print and digital spends, and more.  They can even build a loyal follower base by using the Favorites tool for instant communication and engagement with their customers. The big picture is this: Forkfly.com is about building customer loyalty and engaging with customers in real time. It’s not about asking just anyone who wants a deal to stop in for a one-time entrée that will cost the restaurant more money to make than they’ll profit.

In a time of deal overload, it’s important to know what’s out there and do your research. It’s also important to understand the reputation of the company you’re partnering with. With as fast as communication moves, and as quickly as consumers look for something new, Forkfly is in a great place to grow.

Trendy Tuesday: A Hip Airport Hotel With a Focus on Style & Green Practices

January 4, 2011

The Marriott, Holiday Inn, Motel 6, these are the standard sleeping options that are normally nearby an airport when you visit any U.S. city.  You can expect a hard bed, minimal design, Denny’s style food, and an overall lack of comfort and entertainment. And then there is Aloft Portland Airport Hotel, basically the opposite of everything I just described.

Aloft is located at 9920 NE Cascades Parkway, and is just minutes from baggage claim at Portland International Airport. Stylish, fun, and green minded to boot, Aloft is a clear display of Portland pride and the creator’s love for the North West. This bold new airport lodging sports a loft inspired design with earth tones and geometric shapes, as well as a green building plan and an enforced eco program.

The hotel itself has a gorgeous gym, an impressive bar, a 24/7 open pantry packed full of healthy and indulgent snacks, a beautiful pool, and complimentary hotel-wide internet access. Once inside your room it gets even better, and each room has an ultra-comfortable signature bed, an over-sized showerhead, custom amenities by Bliss® Spa, and a fun, art-deco design. And you don’t have to be afraid to bring the kids along for the stay. Aloft offers for the kids a child-size air mattress and kid’s bedding, kid-friendly food options, games galore, and their splash pool.

And even though there is plenty to see and do right within the walls of the hotel, the establishment urges visitors to get out and enjoy our fantastic city, boasting about our “urban energy, cool culture, edgy art galleries, unique boutiques, and tons of outdoor activities.”  You might expect rates to be high at a place like this, but they start out as low as $99 and have a lot of great offers you can take advantage of.

This is a fun, innovative and stylish airport lodging that is like nothing I have ever experienced before.  It is a welcome addition to our fare city!

You Gotta Try This!: A Japanese Pub in Portland

December 8, 2010

Maybe I don’t go out enough, but I had never heard of Japanese Pubs before running across Yakuza.  In Japan they call them an izakaya, which is a type of Japanese drinking establishment that also serves food to accompany the drinks.  There are a good amount of sushi restaurants in Portland, but what intrigued me about Yakuza is the fact that they call themselves a Japanese pub and that they apparently won Portland Monthly Magazine’s “Best Burger of 2009.” Tell me that doesn’t peak your interest!

Yakuza of course has some seriously tasty house rolls and sashimi, like their Sashimi Trio, which includes, tuna, yellowtail, and salmon, and their Pear Jalapeno roll, which is a mix of yellowtail, pear, avocado and jalapeno. But you will also find some unique dishes you might not expect at a Japanese establishment, like chilled crab, kobe tartar and of course their award winning Yakuza burger.

Just as enticing as the food is Yakuza’s unique cocktail creations and their huge selection of sake.  Try a Beet Martini, the Wasabi, or a Carrot Cosmo, or one of 15 different sakes, like the Momokawa Organic Nigori Sake, which is rich and creamy and has hints of coconut.

Located in the Concordia Neighborhood at 5411 NE 30th Ave, Yakuza is truly a unique Portland gem.  To make reservations book online here.

PDX Weekend Happenings: December 4-5

December 3, 2010

This weekend we’ve got the whole city covered, with events ranging from St. Johns in deep North Portland to the West Side and over to Southeast and Northeast. This week’s list makes a counter-clockwise trip around our fair city, encountering a Christmas tree lighting, a seasonal ale festival, a dinner in the dark and a holiday craft bazaar. Happy December, everyone!

North Portland: St. Johns Winter Fest

What: The St. Johns Winter Fest is a huge Dickens-themed celebration. The central event is the Christmas tree lighting at St. Johns Main Street Plaza, where Mayor Sam Adams will do the honors. There will also be a farmer’s market, Moonstruck Chocolate samples and prizes, a fire pit and movies, a Dickens character look-alike contest and so much more.

Event Details: I believe the event is free; I have not found a ticket price listed anywhere. Find more information on the plethora of planned activities here.

When: Sunday, December 5 from 10 am to 10 pm.

Where: In and around St. Johns Main Street Plaza, on the corner of N. Lombard and N. Philadelphia.

West Side: Portland Holiday Ale Festive in Pioneer Square

What: The Portland Holiday Ale Festival takes place in Pioneer Square under a heated tent. The event features food, merchandise and of course beer tasting. More than 50 winter ales will be featured, all crafted specifically for this event — you won’t find these brews at the Plaid!

Event Details: Tickets are $20 in advance (you can buy them here) and that price gets you a mug and 10 beer tickets; additional beer tickets are $1. Admission is $25 at the door, and free re-admission is allowed the following day as long as you have your wristband and your mug. This event is 21 and over.

When: Saturday, December 4 from 11 am to 10 pm and Sunday, December 5 from 11 am to 5 pm.

Where: At Pioneer Courthouse Square, 701 SW 6th Ave in Portland.

Southeast Portland: The Portland Blind Cafe 2

What: Enjoy a gluten-free vegetarian/vegan meal, served by blind people in the pitch dark. Join in discussion about blindness, advocacy and spacial awareness, and enjoy live music in the dark. Experience a new awareness of your senses and build community unity through this moving event.

Event Details: Buy tickets online here. Read more about the event here. Proceeds go in part to support the visually impaired and blind, and in part to PAWS, a seeing-eye-dog training program.

When: Friday, December 3 and Saturday, December 4. Check in at 7 pm, dinner begins at 7:30.

Where: At Tabor Space in Mt. Tabor Presbyterian at 5441 SE Belmont Ave.

Northeast Portland: Laurelhurst Winter Bazaar

What: The Laurelhurst bazaar features local and unique holiday shopping from more than 50 independent artisans and vendors. There will also be a raffle, a silent art auction, activities for kids, food and more!

Event Details: The event is a fundraiser for the Laurelhurst Parent Teacher Association, but I cannot find an admission price. Perhaps some of the vendor’s profits or the food proceeds go to the school.

When: Saturday, December 4 from 9 am to 5 pm.

Where: Laurelhurt School, 840 NE 41st Ave in Portland.

Written by Forkfly intern Eleanor R. Brown

You Gotta Try This!: Savory Australian Pies @ Pacific Pie Co

December 2, 2010

Tis the season for pie, and I know I’m not the only one who enjoyed a slightly excessive amount of pecan and pumpkin pie last week. However, our North American holiday pies don’t usually cover the whole continuum of potential pie fillings: we tend to stay on the sweet side. To broaden your horizons, you gotta try Pacific Pie Co.

Pacific Pie Co specializes in Australian-style savory pies, pasties and sausage rolls. These pies are sandwich-sized, not full-pie-sized, so they’re perfect for an individual meal. The savory pies come in beef, chicken, lamb, and vegetarian varieties. Lamb is a traditional Aussie ingredient in savory pies. Pacific Pie Co gets their lamb from an organic, sustainable and humane farm in Canby, Oregon.

In fact, all ingredients in PPC pies are from local Oregon and Southern Washington sources. The meat used has been raised humanely and organically, without antibiotics or hormones, and grass-fed. As a vegetarian, even I don’t object to meat eating under these conditions: small scale, sustainable, organic farming is not detrimental to the environment or the animals like conventional farming is.

Pacific Pie Co also makes vegetarian pasties (pronounced pah-sties, not pay-sties!), which sound amazing to me. Spinach, feta and tomato in a flakey, warm crust? Yes, please! They also have a cheese and veggie pastie, and did I mention that most of these menu items are $5 or $6? I’ve paid a lot more than that for a much lower quality lunch.

They also serve sausage rolls, seasonal sweet pies, salad and soup. All these delicious items from a company with a mission statement of community, sustainability and ethical stewardship of animals makes for a strongly endorsed You Gotta Try This!

Pacific Pie Co is located at 609 SE Ankeny St, Suite C, and they can be found Saturdays at the Beaverton Farmer’s Market and Sundays at the Milwaukie Farmer’s Market. Click here for their website, and find their page with a Forkfly deal for a free coffee or tea here.

Forkfly Daily Deal: 23Hoyt

23Hoyt is a New American Tavern located among the high-end and hip shopping and dining establishments on NW 23rd. Right now 23Hoyt has a Forkfly deal for $5 off your bill when you spend $35 or more! You can find 23Hoyt at 529 NW 23rd Ave in Portland. Their happy hour from 3 to 7 pm Sundays through Thursdays would be the perfect way to spend your discount: check out their happy hour menu, with snacks priced from $1 to $10. Find your coupon on Forkfly here, and enjoy!

Trendy Tuesday: Gluten Free Treats at New Cascadia

November 30, 2010

You may have noticed a trend of gluten free products in grocery stores and at bakeries. I find this new trend of gluten free products fascinating, because when my mom was diagnosed with celiac disease in 1994, no such market existed. At the time, doctors believe only a small portion of the population suffered from celiac disease or gluten intolerance. In recent years they have realized that many people have a mild to severe allergy to gluten, and a market for gluten free bread and treats has emerged.

My mom has done an admirable job for more than a decade of steering clear of bread, beer, cake and cupcakes, pasta and the innumerable other everyday foods that contain gluten. The next time she comes to Portland, I’m going to have to take her to New Cascadia Traditional Bakery, where nothing on the menu will be off-limits, thanks to this ingenious bakery’s entirely gluten free operation.

Owners Chris and Teresa of New Cascadia both suffer from gluten intolerance, and they established their bakery to meet the needs of others with Celiac disease and gluten allergy. To make their bakery and products completely gluten free, special care has to be taken to avoid any gluten contamination. Even if the in-store operation has no risk of contamination, it’s possible the ingredients they use could have been milled on machines that also milled wheat flour or barley.

The steps they take to avoid contamination include verifying and sourcing all ingredients, buying grains from Bob’s Red Mill produced on gluten free equipment, and maintain a well-informed staff who understand the needs of their customers and the protocols that will deter contaimination. At New Cascadia, they also incorporate more than the standard rice flour, tapioca and other non-gluten flours. They use nutritious, hearty alternatives  like quiona, teff, coconut flour and more.

Once these practical elements are considered, we can move on to the treats! New Cascadia offers bread like baguettes, their “Portland Sourdough,” seeded bread, pizza crust and the indulgent cheddar parmesan bread. Basic stuff, but extraordinary to a person who’s been denied such simple pleasures. Bagels and hamburger buns round out the list of basic bread products. I can recall many a burger eaten by my mom with a fork and knife, bun pushed aside. These buns will solve that problem!

Most of the breads are vegan (for those with dairy and egg allergies), and all are soy-free.They also have a line of vegan sweets. Cakes are made to order — place your order 48 hours ahead of time to have a beautiful gluten-free cake for your birthday or event. As for pastries, New Cascadia offers tarts, cupcakes, pies, cinnamon rolls, and cookies. Cookie flavors include certified gluten free oatmeal, chocolate chip hazlenut, snickerdoodle and vegan chocolate chip!

New Cascadia Traditional Bakery is located at 1700 SE 6th Ave at SE Market, one block down from Hawthorne. Whether you have a gluten allergy or not, these treats are worth trying!

Written by Forkfly intern Eleanor R. Brown

Green Friday with Portland Pedal Power

November 24, 2010

Join Portland Pedal Power and Seven Planet for Green Friday, a sustainability-oriented event with green merchandise, geocaching, a food drive and more!

Portland Pedal Power, a bike-powered delivery service with connections to restaurants and retail stores, can deliver all manner of food and goods, and their partnerships help their affiliates to be more sustainable and locally minded. This organization is also active in the Portland community and involved with events like their upcoming answer to Black Friday, dubbed Green Friday. In partnership with Seven Planet, which is the first green general store chain in the world, Portland Pedal Power brings you a shopping event that will leave you feeling better about the state of your soul and the world than maxing out your credit card at Nordstrom ever does.

From 10 am until 6 pm, Seven Planet on NW 4th and Couch will headquarter the event, while geocaching activities go on around NW. Seven Planet, which began in Idaho, sells organic, sustainable, locally sourced and fully “green” apparel, groceries, health and household products and more. Their products look great, but as you would expect, this stuff is more expensive than what you would find at Fred Meyer. But their amazing 20% discount on everything in the store during the Green Friday event makes it so worthwhile to do some shopping there. Bring in 5 nonperishable food items to donate for the Oregon Food Bank and receive an additional 10% off your purchases, for maximum savings of 30%!

This event is about more than shopping, though. Through the promotional material one can tell how excited Portland Pedal Power is about Friday’s geocaching activity. Geocaching is a treasure hunt using GPS and social media, so if you follow Portland Pedal Power and Seven Planet on Facebook and Twitter, you can see the clues they will publish throughout the day. Be the first to find two Pedal Power bicycles and win prizes! Find Seven Planet on FB here and Portland Pedal Power here.

Have an excellent Thanksgiving tomorrow, and if you feel like shopping on Friday November 26, make it to Seven Planet where you’ll find great savings on high-quality, sustainable and local products. Seven Planet is located at 412 NW Couch St in Portland and the event takes place from 10am to 6pm.

Written by Forkfly intern Eleanor R. Brown

Trendy Tuesday: Shopping Locally at Kazoodles Toys in Vancouver

November 23, 2010

Thanksgiving is still to come (just a couple days!), but the Christmas music is already playing 24/7 on the radio. With about a month to go to those various gift-giving holidays, it’s time to start thinking about what to buy for the people you love. We all enjoy presents, but what’s more fun than picking out a toy for a child in your life and watching them open it with rapt appreciation? At Kazoodles Toy Store in Vancouver, you will find unique, fun gifts for the kids in your life.

Kazoodles was opened by Bob and Mary Sisson in 2006 to fill a niche market they had detected in the Vancouver area. They wanted to find safe, quality, unique toys for their grandkids without having to come to Portland, so they made it happen. Earlier this year, they opened a sister store. Kazoodles is independently and locally owned, scoring it big points with those who look to avoid supporting big corporations with their holiday dollars. Current social-awareness movements like No Corporate Christmas make independent retailers like Kazoodles especially trendy and attractive places to do your holiday shopping.

Let’s take a look at some of the great toys they offer!

The first thing that caught my eye, this “faux bow” by Marky Sparky, may seem like a reckless choice, but Kazoodles strongly emphasizes safety in the toys they sell, and this product won the Astra Best Toy award for Best Active Toy of 2010. The bow is recommended for those eight and older, and costs $24.99. I know kids who spend so much time in front of a screen, anything that gets them moving (even to shoot things) is a good thing in my book.

If you feel otherwise, Kazoodles has a lot more to offer, too!

This next product is a splurge at $169.99, but I am a sucker for dollhouses. Playmobile has the best sets and accessories, with lots of detail to make the scenes versatile and fun. This Furnished School Building will keep boys and girls entertained for hours during long cold days inside. And I certainly won’t judge if you choose to join the kids and play with it. Those figures are just too cute to leave alone.

For a creative activity that will captivate a budding artist, get the Create Your Own Pop-Up Books kit for $19.99. The kit includes blank books, markers and design ideas to get your young friend started on her pop-up masterpiece. These three recommendations barely scratch the surface of Kazoodle’s huge, excellent selection. Look at their website to see tons more great gift options, and search by age, activity or brand.

Even better than browsing on the website is browsing in the store, so check out Kazoodles at their original location, 575 W 8th St in Vancouver, or at their new location, 13503 SE Mill Plain Blvd, #B-3, also in Vancouver.

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