We like to suggest to business owners that Forkfly is a 60/40 proposition. There are few marketing solutions that are as affordable as Forkfly, but what you get out of it is in large part up to you. In a sense, this is very much in line with what is typical in social media. For example, we’ve seen numerous business owners try to utilize tools such as Twitter. One business was ‘tweeting’ new messages at an average rate of once every 20 minutes. The problem? They had 11 followers. It’s like continually shouting to an empty room.
We have a few great examples of merchants that are making the most of their experience on Forkfly and seeing a tremendous ROI as a result.
Vault Martini: Proprietors Kenny and Casey have done an amazing job of utilizing Forkfly. From simple details like placing the Forkfly window sticker in a prominent position, to more involved moves such as sharing Forkfly with their existing clients to improve retention. They post creative and compelling offers on Forkfly that are highly targeted. Their staff is knowledgeable and extremely courteous to Forkfly users.
Visual FX Salon: This salon signed on to Forkfly very recently, but had a number of new client appointments almost immediately. Why? While their Twitter following is fairly small for now, they made sure to share that they were on Forkfly with their existing followers. We then ‘retweeted’ (rebroadcasting of another’s twitter message) to our 7,000 local followers. The results are compelling. Those merchants that are using social media, even on a limited basis, are seeing better results with Forkfly.
Ford’s on 5th: Jeff, the owner of Ford’s, has also been proactive. His staff has been known to spot people using smartphones and encourage them to download and use Forkfly. Again, the name of the game is retention! Making sure that your staff is encouraging your clients to frequently check Forkfly for your latest specials is hugely effective.
Forkfly is an effective way to earn more clients. It’s also a great way to drive your existing clients to frequent your business more often.
If you are interested in learning about these or other ways to improve your success on Forkfly, please contact chris@forkfly.com.
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